Succeed in a Broad Range of Business and Marketing Careers
Marketing professionals play an essential role in all types of organizations. Gain the skills to understand what potential buyers want and develop creative solutions that meet consumer needs with the online Bachelor of Arts in Marketing from Illinois College.
This program provides a deep understanding of business topics like:
- Social media
As a student, you will learn to create effective marketing strategies that make an impact and improve business outcomes.
The BA in Marketing is delivered in an interactive online environment and features courses taught by marketing experts who bring relevant industry experience into the classroom. The program culminates with the chance to work with a company on a semester-long project and solve a real-world marketing problem, so you graduate READY for the next step in your career.
When you graduate, you will be able to:
- Solve a variety of complicated marketing issues.
- Complete a satisfactory presentation or solution to a significant marketing issue.
- Obtain an entry-level marketing position or acceptance to a graduate business or other program.
The Online BA in Marketing is Designed for:
- Individuals who are ready to pursue marketing-related careers in the business field.
- Adults seeking a Bachelor of Arts in Marketing program that can be completed 100% online on a flexible schedule.
- Working professionals who want to earn a bachelor’s degree before pursuing their MBA or another graduate degree.
The online BA in Marketing is offered fully online for your convenience. Classes are asynchronous and can be taken wherever and whenever is right for you, allowing you the flexibility you need as a working adult.
Courses and Admissions
Illinois College’s 100% online marketing degree features a curriculum that combines relevant theoretical concepts with hands-on skill development, including an internship opportunity. It delivers a broad-based education that allows students to explore areas of interest outside of their chosen major.
The bachelor’s in marketing program requires the completion of 120 total semester hours – 46 hours of business and marketing coursework and 74 hours of general education courses.
Students must complete a total of 74 credit hours in a variety of areas. These include courses in writing; world languages; the arts; speech; science; social, spiritual and philosophical issues and more.
Course Description Credits EC 105This course is a one-term combination of both micro- and macro-economics. In this course, students are introduced to analysis of supply and demand, national income theory, the banking system, monetary policy and the corresponding usage for economic stabilization, theory of the consumer, theory of the firm and other selected microeconomic topics. 4 AC 231Fundamental financial and managerial accounting concepts used in decision making. Emphasis is on operating, investing, and financing activities and planning, controlling and evaluating performance. 4 CO 210This course is designed to enhance one’s understanding of the skills, principles and contexts of communication in business and organizational settings. Oral presentations and written assignments are utilized to evaluate competencies in verbal and nonverbal communication efforts. A framework of strategic communication is introduced for the planning and implementation of various interpersonal and presentational principles and skills along with an examination of important theories of organizational communication. This course exposes students to compelling communication-related issues in contemporary business and professional settings. 4 MG 315Consideration of the problem of determining the rules which should govern the relationship between industry and government, a company and its customers and management and employees. 4 IC 421Students will learn how to transition from the college campus to a workplace environment through this interactive course. Within a supportive learning community, students will develop strategies from executing a successful job search to beginning their entry-level job or graduate program. Course topics in preparing for the role as new young professional include determining personal strengths through self-reflection and assessment, locating and applying for available positions, successfully interviewing and identifying workplace “rules of the game.” 2 MG 491The capstone seminar for the Business Administration major, MG 491 integrates and applies concepts from management, accounting, economics and related fields, with a focus on developing and applying skills for problem solving and leadership in an organizational environment. 4 Course Description Credits MG 354Emphasizes the concepts of planning, organizing, controlling, and decision making as they are applied to management of the marketing function. Attention is given to the marketing environment, consumer behavior, marketing research, product management, distribution, promotion and pricing policies. Prerequisite: sophomore standing. (BLUEprint: Global Awareness, Information Literacy) 4 MG 454Integrates the study of methods and models for marketing decision making and emphasizes the application of analytical tools and behavioral and quantitative models to marketing decision making. It is an expansion of the study and application of the marketing mix, SWOT analysis, consumer behavior and research. 4 MG 120An introduction to application software used in problem solving including advanced features of spreadsheets, introduction to databases and project management tools. Includes in-class laboratory work. 4 MG 356This course examines how to integrate all of the available marketing communication tools into one clear voice that breaks through today’s communication clutter. Students will study and create various forms of communication materials that are used in the promotions mix. These items will include advertisements for print media, radio, television, social media, websites and YouTube. In addition, product demonstrations, sales promotions, personal selling and public relations will be examined. Students will gain understanding of how to coordinate these elements to achieve an organization’s objectives. 4 MG 366This course studies the guidelines and principles of managing sport and recreation events with hands-on application in how to administer, organize, direct personnel, fundraise, market, and carry out an event. Additionally, this course will focus on information and knowledge in the area of operation and management of athletic and recreational facilities. Topics include critical/crisis planning techniques, negotiations, funding, facility design, operation, and maintenance. 4 CO 325Public Relations (PR) helps to establish and maintain mutual lines of communication, understanding, acceptance, cooperation, and mutually beneficial relationships between organizations or public personalities and their various publics. Among the topics this course will cover are the social function of public relations, its diverse forms (e.g. media and community relations, the management function of public relations, and the role of the practitioner in crisis communication). The students will also develop their skills in public relations by creating publicity products, such as press releases, feature stories, brochures, posters/flyers, photo essays, and speeches. 4
To qualify for admission to the online Bachelor of Arts in Marketing degree, applicants must:
- Be a high school graduate (or equivalent)
- Have a 2.5 GPA
How to Apply
Candidates must submit:
- An online application
Apply for free at admission.ic.edu/apply
- Official transcripts of all high school and/or college work completed
At Illinois College, we feature a high-quality education at a price you can afford. See how your past academic credentials can help you make the most of your college education.
|Tuition (46 credit hours)||$375 per credit hour||$17,250|
|Fees (4 terms)||$25 per term||$100|
|Total with Transfer Credits||$17,350|
* Tuition and fees are subject to change.
When you earn your online marketing degree from Illinois College, you’ll graduate READY for professional advancement. Your degree will prepare you for a wide range of business and marketing careers, including:
All employment information from U.S. Bureau of Labor Statistics.
Advertising, Promotions and Marketing Manager
Advertising, promotions and marketing managers are responsible for developing campaigns that promote products or services to potential buyers. They oversee market research efforts to understand consumer behavior and meet with clients to pitch ideas and discuss new initiatives. These professionals work in settings like advertising agencies, media firms and public relations companies.$135,900 Median Annual Salary
Market Research Analyst
Market research analysts collect and analyze consumer data to forecast performance and evaluate the effectiveness of marketing campaigns. By studying information like demographics, buying habits and consumer preferences, these professionals help companies develop advertising and promotional strategies that will generate interest and meet demand.$63,790 Median Annual Salary
Sales managers lead teams of sales professionals. They are responsible for managing day-to-day sales activities including goal setting, training and recruitment, data analysis and more. While responsibilities vary depending on the type and size of the organization, most sales managers also work closely with distributors and other departments to accomplish sales goals.$126,640 Median Annual Salary
Why Illinois College?
Take the fast track.
You can earn your online BA in Marketing in 1.5 years.
Prepare for real-world success through a comprehensive curriculum featuring case studies, industry examples and more.
A comprehensive curriculum.
The online BA in Marketing is rooted in a broad course of study to increase your marketability in the workforce.
Whether it’s increasing your paycheck or advancing your career, an online degree can help you go further.View Benefits
Frequently Asked Questions
Students who excel in online programs have similar traits and habits that contribute to their success. They possess self-motivation and self-discipline and are willing to commit time and effort to their studies. Additionally, they choose to meet deadlines, follow through on assignments and communicate regularly with their academic support network.
Online degrees provide flexibility to earn a degree at your own pace. Completion times will vary depending on previous college credit and how much time per week you are able to dedicate to academics. Average completion time for our online degrees is 18 months.
We’re glad you’re ready to take the next step in your career! Our application is free and offered fully online for your convenience. In addition to submitting your completed application form, you will need to request and supply your official transcripts from all previously attended institutions and have a minimum 2.5 GPA. If you are applying for the RN to BSN program, you will need to supply a valid RN license.
For specific admissions requirements, visit your program page of interest.