Online Bachelor of Arts


Program Details

Next Start Date
Est. Program Length
1.5-2.5 years
Major Credit Hours
Course Length
8 weeks
Cost per Credit
Credits Accepted

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Succeed in a Broad Range of Business and Marketing Careers

Marketing professionals play an essential role in all types of organizations. Gain the skills to understand what potential buyers want and develop creative solutions that meet consumer needs with the online Bachelor of Arts in Marketing from Illinois College.

This program provides a deep understanding of business topics like:

  • Economics
  • Management
  • Promotion
  • Social media

As a student, you will learn to create effective marketing strategies that make an impact and improve business outcomes.

The BA in Marketing is delivered in an interactive online environment and features courses taught by marketing experts who bring relevant industry experience into the classroom. The program culminates with the chance to work with a company on a semester-long project and solve a real-world marketing problem, so you graduate READY for the next step in your career.

When you graduate, you will be able to:

  • Solve a variety of complicated marketing issues.
  • Complete a satisfactory presentation or solution to a significant marketing issue.
  • Obtain an entry-level marketing position or acceptance to a graduate business or other program.

The Online BA in Marketing is Designed for:

  • Individuals who are ready to pursue marketing-related careers in the business field.
  • Adults seeking a Bachelor of Arts in Marketing program that can be completed 100% online on a flexible schedule.
  • Working professionals who want to earn a bachelor’s degree before pursuing their MBA or another graduate degree.

The online BA in Marketing is offered fully online for your convenience. Classes are asynchronous and can be taken wherever and whenever is right for you, allowing you the flexibility you need as a working adult.

Courses and Admissions

12 Total core courses in program

Illinois College’s 100% online marketing degree features a curriculum that combines relevant theoretical concepts with hands-on skill development, including an internship opportunity. It delivers a broad-based education that allows students to explore areas of interest outside of their chosen major.

The bachelor’s in marketing program requires the completion of 120 total semester hours – 46 hours of business and marketing coursework and 74 hours of general education courses.


Admission Requirements

To qualify for admission to the online Bachelor of Arts in Marketing degree, applicants must:

  • Be a high school graduate (or equivalent)
  • Have a 2.5 GPA

How to Apply

Candidates must submit:

  • An online application
    Apply for free at
  • Official transcripts of all high school and/or college work completed


At Illinois College, we feature a high-quality education at a price you can afford. See how your past academic credentials can help you make the most of your college education.

Curriculum ComponentCostTotal*
Tuition (46 credit hours)$375 per credit hour$17,250
Fees (4 terms)$25 per term$100
Total with Transfer Credits$17,350

* Tuition and fees are subject to change.

  • Financial Aid

    Discover your financial aid options and learn more about how to fund your education.

    View Financial Aid
  • Military Students

    Illinois College Online is a proud veteran-friendly school. We offer service members and their dependents assistance through our participation in the Yellow Ribbon Program, the Post 9/11 GI Bill, the Montgomery GI Bill, the Veterans Educational Assistance Program and more.

    Find Out More

Career Outcomes

When you earn your online marketing degree from Illinois College, you’ll graduate READY for professional advancement. Your degree will prepare you for a wide range of business and marketing careers, including:

All employment information from U.S. Bureau of Labor Statistics.

  • Advertising, Promotions and Marketing Manager

    Advertising, promotions and marketing managers are responsible for developing campaigns that promote products or services to potential buyers. They oversee market research efforts to understand consumer behavior and meet with clients to pitch ideas and discuss new initiatives. These professionals work in settings like advertising agencies, media firms and public relations companies.

    $135,900 Median Annual Salary
  • Market Research Analyst

    Market research analysts collect and analyze consumer data to forecast performance and evaluate the effectiveness of marketing campaigns. By studying information like demographics, buying habits and consumer preferences, these professionals help companies develop advertising and promotional strategies that will generate interest and meet demand.

    $63,790 Median Annual Salary
  • Sales Manager

    Sales managers lead teams of sales professionals. They are responsible for managing day-to-day sales activities including goal setting, training and recruitment, data analysis and more. While responsibilities vary depending on the type and size of the organization, most sales managers also work closely with distributors and other departments to accomplish sales goals.

    $126,640 Median Annual Salary

Why Illinois College?

  • Take the fast track.

    You can earn your online BA in Marketing in 1.5 years.

  • Career readiness.

    Prepare for real-world success through a comprehensive curriculum featuring case studies, industry examples and more.

  • A comprehensive curriculum.

    The online BA in Marketing is rooted in a broad course of study to increase your marketability in the workforce.

Benefits of
Learning Online

Whether it’s increasing your paycheck or advancing your career, an online degree can help you go further.

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Frequently Asked Questions